Variable Data Printing Services Orange County | VDP Orange County

Variable Data Printing Services Orange County

Variable Data Printing (VDP) includes the mass print production of a specific piece with personalized, or variable, fields. Variable printing data can include first and last name, company, or even images (company logos). This approach is usually used for marketing and direct mail campaigns but can also be used for sales collateral, presentations, DVD labels and more.

Additionally, when mixed with On-Demand Printing, VDP can be unique to a few users as well as to large campaign. Even more, VDP can be used to create Personalized URL campaigns that send the user to an online destination. Main Graphics has a Variable Data and Print on Demand suite that can accomplish just about anything your company needs.

A few examples of how VDP can be used for your next campaign:

Use digital printing to create a dimensional mailer that incorporates Personalized URLs (PURLs) to drive people to online order forms.

Postcard marketing campaign that combines variable data printing (VDP) with Personalized URLs (PURLs).

Can be used to track direct mail response rates through the use of Personalized URLs (PURLs) as a means of tracking results.

Use personalized direct mail and email marketing to direct recipients to personalized URLs to join or renew their membership.

To encourage online renewals, a postcard marketing campaign with Personalized URLs (PURLs) and a compelling offer can compel action. Unique personalization of imagery on the postcards, enabled by digital printing, can help grab the attention of recipients.