CHALLENGE: WATG’s Graphic Artist came to us with a general concept of a Holiday Card that worked like a traditional Advent Calendar, whereby windows open to message from the ‘inside’ of the calendar.

SOLUTION: We first determined whether the concept fit our expertise then strategized how to die-cut double windows, incorporate metallic ink effects and successfully glue on an uncooperative paper stock.

RESULT: The customer was happy and the project was successful due to extensive pre-production planning of Main’s technical staff and our vendor partners.