USPS Offers Discounts for QR Code Use

Written by Administrator Wednesday, 11 May 2011 02:53

The USPS proposes to offer a summer promotion on the use of QR codes for FCM and STD letters and flats.The program will run July 1, 2011 to August 31, 2011.

The Postal Service proposes to implement a First-Class Mail and Standard Mail promotion with the intent to highlight the effective integration of direct mail with mobile technology.

To qualify for the program, the following conditions must be met:

Mailpieces must be First-Class Mail Presort letters or flats or Standard Mail commercial Letters or Flats (pieces paying Nonprofit prices are ineligible for the discount).

Mailpieces must include a two-dimensional mobile barcode inside or on the mailpiece, and the QR must be readable by a mobile smart phone. One dimensional barcodes, although readable by smart phones, do not qualify. If the mobile barcode is on the outside of the mailpiece, it must comply with all Domestic Mail Manual mail design requirements.

The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smart phones to market, promote or educate.

Qualifying mailpieces will receive a 3% discount. Additional qualifiers described in the attached PRC notice.
http://www.prc.gov/docs/72/72480/Not.Pr.Ad.MobileBarcode.pdf

Attachments:

File	File size
Not.Pr.Ad.MobileBarcode.pdf	132 Kb