Direct Mail + Digital Works Best

Written by Administrator Thursday, 02 June 2011 13:19

The digitalization of marketing does not herald the end of direct mail.  For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct marketing tactics with digital technology.  This is particularly true for new customer acquisition tactics.  Philip Dobbs, CMO at TruGreen said, "Direct mail is still a great way to reach our targets.  It provides a visually compelling interaction.  We get good response from these efforts."  And Chris Nolan, co-founder and President of direct marketing agency Mercury121 commented, "Direct mail will always be a leading channel for customer acquisition.  With marketers now able to layer on the interactive elements which drive prospects to the web and personalized content, they're bound to see a boost in response and the conversion of their top prospects."  Comment like these confirm that direct marketing and print still remain essential in any company's marketing plan.