QR Codes

Written by George Thursday, 18 August 2011 04:39

You may have been seeing them around quite a bit, but do you know what they do?

QR Codes have been rapidly growing in popularity due to their effectiveness in linking print and outdoor media channels to online conversions via smartphones.

The big picture is simple.

QR codes link your target consumer to an online destination and engage them instantly with rich online media (or whatever your selected content is). With the snap of your camera on a smartphone, you can link the QR code to a specific destination.

For example, major clothing retailers have been using them in publications to drive and capture data from interested parties – rewarding them with coupons and other loyalty driven incentives.

That’s great, but what about me?

It doesn’t matter if you’re a large company or a Mom ‘n’ Pop shop. You still have customers that will (and want to) engage. Consider the same tactics that the big guys are using – incentive users to scan a QR code and fill out their name and email for a rewarding coupon. Building your database will allow you to frequently reach out to your customers. This activity becomes a two-step process that generates loyalty, customer interaction and adds to your bottom line.

If you would like more information on how to set up an integrated QR campaign on your print media or would like information on a QR friendly mobile landing page – give us a call.

More information about QR codes can be found here: http://maingraphics.net/capabilities/qr-codes-a-mobile-marketing.html