Mobile Optimized Websites

Written by George Thursday, 18 August 2011 04:46

The demand for websites to become mobile compatible is growing every year. Nearly 35% of U.S. adults own a smartphone. That of which, 87% use them to access emails and internet and 68% browse the web at least once a day via their device1.

When they read emails or run searches that link to third party websites, what do they see? Is your content easy to navigate? Do you have your phone number listed clearly so they can connect at the touch of a finger?

Without a doubt, more of us will become dependent on our smartphones to access content throughout the day. Making the experience easy and accessible is just as important in a mobile version of your site as it is with a browser version for Mac or PC.

How do I have two versions of my site and only one URL?

With some basic programming to your CSS style sheets, most servers can identify the signature of the device accessing your site (iPhone, Blackberry, PC, etc) and direct it to a location or CSS rendering of your primary mobile optimized website.

Since your website is already up and running (with content), making a sister site with the same content can be turnkey.  Some cases will require different content while others will require selected content.

How do I get started?

Getting your mobile optimized website up and running can be as simple as a phone call or replying to this email. We will be glad to give you a free consultation or recommendation about what your next steps are.

For a free PDF on the the PEWresearch findings on mobile phone usage, download it here:
http://www.pewinternet.org/~/media//Files/Reports/2011/PIP_Smartphones.pdf

1Statistics taken from PEWresearch (July 2011):
http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android