Direct mail and email work great together, but choosing when to use which channel can be tricky. Both channels are effective, but they are not interchangeable. Where is direct mail more effective than email? Let’s look at three direct mail marketing strategies that really shine.

Nobody wants to miss out on something fun, interesting, or valuable. In fact, the fear of missing out is so strong that it has spawned a new acronym in everyday language—FOMO. But this principle isn’t new to direct mail marketers. It’s been the basis of scarcity and urgency techniques for years.

No, circular design doesn’t mean making products or packaging into circles or cylinders. It’s a sustainability approach that challenges the traditional linear model—where products are made, used, and thrown away. Instead, it focuses on designing for continual reuse, refurbishment, and recycling of materials. At Main Graphics, we embrace circular design to create solutions that minimize waste and maximize sustainability.

Want to know what’s new in print design for 2025? Main Graphics is happy to help you stay on top of the latest trends and technologies. It’s what we do!

In the realm of direct mail marketing, variable data emerges as a remarkably potent tool and Main Graphics has the expertise to make these campaigns an easy reality.  By customizing and tailoring your mailings with information pertinent to each recipient, you can achieve significantly enhanced results. Here are five tips to effectively utilize this powerful resource to maximize the potential of your direct mail campaigns and boost response rates.