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Boost Up Your Marketing with Printing And Graphics

Many businesses in Orange County want to boost their marketing, but they are unsure of what path to take. In the modern world of computers and internet advertising, many businesses slack on their Orange County printing and graphics. These services can quickly improve your marketing, especially if done right.

Business Cards

People have forgotten business cards in the age of cell phones. There are still plenty of chances where you can give out a business card but don’t have time to program in phone numbers. Business meetings, sales appointments, service appointments, and much more can boost your marketing. Even if the person doesn’t use the business card, they will likely use it to recommend you to another business or person.

Flyers

Flyers can be used to carpet an area and get the name of your business out there. When ordered in bulk from Orange County printing and graphics, you can often find a large number of flyers for a low price. This can be especially beneficial if you add a coupon or discount to the flyer.

Signage and Banners

The more signage and banners you have, the better able people will be to find your business. It will also draw more attention to your business. People will notice your banners and signage and be interested. Take your banners from Orange County printing to events to make your business recognizable at events.

Letterhead and Office Materials

Letterhead and other office materials is a must. Having printed letterhead saves you money on printing it at your business. It also helps people to verify where they work. Something that is needed from time to time. In addition to that, letterhead and other printed office materials help to establish professionalism. An excellent Orange County printing and graphics company can often be found at great deals when you turn to them for marketing materials. Make sure to find a company that has high-quality materials and an excellent customer service record.

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Traditional Marketing Vs. Digital Marketing

Traditional Marketing Vs. Digital Marketing: Which One Is Superior?

With the age of digital marketing here, many have questions. One of the most common is: is digital marketing superior to traditional marketing? If so, why are Orange County printing companies still around? This can be summed up into one question: is traditional marketing or digital marketing superior? People want to know the answer. Especially when they own and/or run a company. The answer isn’t as clear and straightforward as you might think. We’ll help you to understand why they both still matter.  
Traditional Marketing Vs. Digital Marketing

                                                                          Image by Tony Ahn

Digital Ads Are Very Easy to Hide

A number of ad blocking software have emerged on the internet, allowing people to remove ads from their screen. This leaves people a number of ads as not useful. You have to specifically tailor your ads to get past people’s ad blockers. And then you have to make the ads that people want. Effective digital marketing means making ads relevant and making people want to see them. The same goes for digital mailing lists.

Traditional Marketing Stands Out

People have a tough time not noticing traditional marketing. From billboards to flyers to signs, we see ads every day. But again, most of choose to block out ads. It is the marketing that genuinely stands out that we remember and take to mind. There is only so much that someone can block out traditional marketing. There are still plenty of people left around the world that don’t browse the internet to have effective digital marketing.

The Two Work Together

To have effective marketing in Orange County or anywhere else in the world, you need to blend both digital and traditional marketing. The two work in harmony with each other to capture as many viewers as possible. With an Orange County printing company, you can cover the gaps that are left in digital marketing and vise-versa. The job of a marketing team is not an easy one. One of their many tasks is to find the right balance between the two. In most areas, though, traditional marketing will still win out over digital.

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When Is Personal Too Personal?

One of the benefits of 1:1 marketing is the ability to increase the relevance of each communication by making the message more personal. By using the information you already know about the recipient, you can communicate on a more intimate, 1:1 level. But this approach can also be misused. Individuals and businesses are very protective of their privacy these days, and rightly so. Customers want to know that their data is not only safe but that the marketers they do business with won’t misuse it. What are some first steps you can take to ensure that your customers and prospects know that you care about their privacy?
  • Include an official privacy statement in your information-gathering materials.
  • If you are collecting data, include a notice of physical and data security procedures and a promise of confidentiality.
  • When personalizing your marketing messages, don’t disclose overly personal details (“Hey, Bob! Ready to default on that sky-high mortgage?”).
  • Be transparent. Provide full details about what respondents have to do to receive any prizes or promotional items.
  • Follow all opt-in regulations, including double opt-ins for email lists and providing the option to opt-out of future marketing contacts.
  • Assure that respondents’ information will not be sold to third parties.
Privacy standards, both in print and online, are always evolving. So stay abreast of the discussion. Talk to your customers to find out any other concerns and address them. The more you can assure your customers that their personal information is safe with you and that it will be used appropriately, the more you will win their trust.

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